From the runway to Gagosian: Alaïa’s creative director teams up with the gallery to display (and sell) dresses inspired by Picasso ceramics:
ahead of their September release. The line between gallery and gift shop has been getting murkier; now you can add fashion atelier to the brew.The retail partnership is part of Gagosian’s new fashion and art initiative, which invites fashion brands with artist-inspired wares to offer them via the gallery’s shops. The first iteration was the Paris jeweler Repossi’s, released in New York in May, followed by Alaïa-Picasso in June, before the dresses were shipped off to London.
Picasso and Alaïa have actually been intertwined for years. The house’s namesake founder, Azzedine , was a “sculptor of shape,” wielding couture techniques and cutting-edge fabrics. His knits flowed like mercury and embraced every curve of the body. Before embarking upon fashion, Alaîa studied sculpting at the École des Beaux-Arts in his native Tunisia .
“The only way we could do it with the Picasso estate [was] to make it as close as possible to the artwork,” Mulier told the gallery’s publication. “The ceramics are very elongated, so the interesting part of the project was to mix his vision on a real body, a feminine body.”Artnet News
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