In the past few weeks, textiles have been changing hands and getting tech updates.
Last month, American-grown Pima cotton brand Supima partnered up with Textile Genesis benchmark cotton authentication. Textile Genesis has partnered with Lenzing and H&M in the past.
The partnerships are an unlock of textile traceability from fiber all the way through production and distribution. With Supima, the technology will be integrated into Supima’s licensing program and applied to all Supima-branded fiber throughout the supply chain. Along with connecting all of Supima’s licensed supply chain , the partnership will create a non-fungible digital token for every kilo of Supima cotton that can be physically and forensically verified.
Marc Lewkowitz, president and chief executive officer of Supima, highlighted the ground-breaking level of authority the partnership provides. “The Supima partnership with Textile Genesis provides for the very first time, undisputable proof of origin for consumer products that goes all the way back to the fiber’s origin. This allows Supima’s partner brands to credibly claim advantages in terms of product quality and sustainability that are independently verifiable through both digital and forensic testing. There is no system like this for any other fiber.