Romance novel sales are surging, even as overall book sales experience their first decline in years. And no, fans are not embarrassed by their love of the genre.
On a rainy Thursday evening, the members of the Book $!u+z Romance Book Club gathered together for its first in-person meeting since before the pandemic. A couple dozen readers and Lou, the shop's white and gray dog, packed into Charm City Books' narrow, four-story converted rowhouse in Baltimore.
"At first, there wasn't a lot of interest," Ralston said."Alyssa is the only one who showed up, with her husband, and so it was me and my husband and her and her husband." "The number of people who come in buying romance books has just dramatically increased," Ralston said."Some of the books that people get most excited about, they will be pre-ordering them very far in advance."Catie Dull/NPR
Tropes, like those Foley called out during bingo, have helped to give books instant marketability because they make it easy for readers to find very specific stories to enjoy.toggle caption"They're a shorthand for what happens and different types of stories," Foley explained."You can easily tag a book as this and everybody knows what it means."
Morales grew up writing fan fiction, which led her to romance novels. When she first started reading, she said all the protagonists looked the same."They did not look like me," she said."And occasionally you can by-step it. You can kind of say, 'Eh, she's Black to me now." But at some point you really want your story told."Catie Dull/NPRWhile the genre is still dominated by white authors, there has been a steady increase of romance authors of color.
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