As mental health is increasingly destigmatized—with celebrities and athletes openly discussing it—companies are seeing an opportunity to connect with consumers
plans to launch a social-media campaign next month that shows influencers encouraging drivers to get their stress out before getting behind the wheel. GM said it decided to take a deeper look at the rise in anxiety and stress partly after seeing an alarming rise in traffic fatalities during the pandemic. According to the National Highway Traffic Safety Administration,in the first nine months of last year than in any similar period since 2006.
“High levels of stress and emotions can be a significant cause of distraction for drivers,” said Deborah Wahl, GM’s global chief marketing officer. Long before Covid-19 hit in 2020, rising stress was identified as one of Americans’ major concerns. Now, two years into the pandemic, consumers’ stress levels have been soaring. Almost a third of Americans reported symptoms of anxiety or depression between March 2 and March 14, according to a survey from the Centers for Disease Control and Prevention. In 2019, only 11% of Americans reported those symptoms.
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