Airlines are becoming more nimble at adding capacity for high-demand events like the Consumer Electronics Show in Las Vegas.
, which officially kicks off Tuesday. Some services extend to the airport. Delta, for example, whose CEO Ed Bastian is delivering a keynote address at CES on Tuesday, is providing CES badge pickup for attendees flying Delta at airports in Seattle, San Jose, California and at New York's John F. Kennedy International Airport. The airline also added capacity to Las Vegas from London, Paris, Amsterdam, Shanghai, Tokyo and Seoul for the event.
This year, United will fly four special nonstops from San Francisco to Barcelona on a 350-seat Boeing 777-300ER, the largest aircraft in its fleet, up from two round trips on a smaller version of the 777 last year, equaling a 160% increase in seats and 150% in business-class seats from 2019."We try to experiment. If the experiment fails it will fail fast." said Patrick Quayle, head of international network planning at United.
Over the past few years, United has been able to plan for such events thanks to better data and more specialized staff whereas before "it was more of a scramble," said Quayle. "It's a market based economy and when there's a mismatch between capacity the market ought to charge higher fares," he said. "When there's infinite demand you don't have to be a low-cost carrier."College football playoffs
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