Friends has gone dark on Netflix as of today and won’t be available to stream in the U.S. before it reappears on HBO Max in May. The end of the line on Netflix for the classic sitcom became a…
Friends, which became one of the most-viewed titles on Netflix in recent years, became the poster child for the bidding wars for well-established TV titles. Prices started rising because of the arrival of Disney+, HBO Max and Peacock, NBCUniversal’s new service due next spring. Netflix hasn’t just been waving goodbye to classic shows, though. The streaming giant shelled out $500 million-plus for multiple years ofRelated Storyis the next major exit.
Despite some ebb and flow of titles, Netflix executives have continued to insist that the company has expected to shed acquired TV and film titles as it focuses more and more on originals. They point to internal data suggesting that subscribers spend more time with originals than they do with older, acquired programming.
“We don’t have material viewing concentration as even our largest titles account for only a low single digit percentage of streaming hours,” the company wrote in a letter to shareholders last summer. “From what we’ve seen in the past when we drop strong catalog content our members shift over to enjoying our other great content.”
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