A little double kiss to fingertips replaced the traditional cheek kisses at this year's Milan Fashion Week. One fashionista dubbed the move ‘’the new coronavirus kiss.’’.
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But there have been no official edicts on the social custom of kissing, which sociologists say is rooted in Italy's Mediterranean culture as well as its strong family and social structure. In Germany, where children are taught to shake hands with adults and the firmness of the grip can be seen as correlating to personality strength,At Virchow hospital in Berlin, doctors not only stopped shaking hands with their patients — even non-contagious ones — but are actively encouraging them to follow the example as cases in Germany hit 66.In northern Italy, the virus is taking a deep social toll, curtailing the usual opportunities to meet.
Eleonora Strozzi, marketing manger in a business, WOVO store, specializing in sexy lingerie and erotic accessories that aims to challenge social taboos, said that the virus is teaching Italians boundaries. Another meeting involving Pozzi recently in a city office had to be moved to a bar at 5:30 p.m. when emergency measures closed the office, but the bar in turn closed half an hour later because of the same restrictions.
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