Elon Musk's Twitter takeover will be done before the weekend, closing a several-month rollercoaster of an acquisition.
by Reuters on Oct. 26 reveal the platform is struggling to retain its most active users, those who log in to the platform up to seven days a week and tweet a minimum of three times a week.
While these heavy users are less than 10% of the total monthly overall users they account for a massive 90% of all tweets on the platform and around half of Twitter's global revenue. The leaked research also found over the last two years the topics of interest among English-speaking heavy users have shifted with one of the highest-growing topics being cryptocurrency and interest in news, sports, and entertainment has seen a decline.
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