The cult-favorite brand has branched off into the bathroom with a new line designed to make the stressful journey of potty training a little easier.
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—beloved for its real, no-nonsense approach to all those messy baby moments—is launching a new line of products to provide parents with everything they’ll need to navigate the potty training turmoil from setup to cleanup.New York Times. The brand’s All-in-One Potty Kit includes three expertly crafted products designed to give you everything you need, at the time you need it—all accompanied by Kennedy’s potty guide with expert advice and tips.
“As a clinical psychologist and a parent of three, I know that a child’s potty success is dependent on a parent feeling equipped and empowered,” Kennedy said in a press release. “I couldn’t be prouder to be Frida Baby’s partner in redefining what ‘All-in-One’ really means to parents.
The product line is created to be both comfy for kids and easy to clean for parents and includes five different products.
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