Frequent flier programs were invented to drive customer loyalty. But a J.D. Power survey shows lots of frequent fliers are confused by changes at the Big Three U.S. airlines that have made loyalty programs less rewarding for most customers.
If you want to be completely satisfied with the way your preferred airline treats you as a high mileage member of their frequent flier/customer loyalty program, you probably should avoid the Big Three U.S. carriers: American, Delta and United.
"This is the third year in a row that we’ve seen airline loyalty program customer satisfaction hampered by a widespread lack of understanding of how to extract the most value from the programs," said Michael Taylor, who lead’s J.D. Power’s travel intelligence group."Many airlines are evaluating the success of their loyalty programs based on dollars spent by travelers rather than on miles flown.
Southwest Airlines, which actually carriers more domestic passengers than any other airline placed second in the category. Its Rapid Rewards loyalty program had an index score of 812. And Alaska Airlines’ Mileage Plan program was close behind with a loyalty program satisfaction index score of 810. Thanks to the global reach of their route networks the big U.S.-based global carriers have such large customer bases and loyalty programs that they apparently feel they don’t have to provide unique or extra services or benefits to their frequent fliers, or to deliver services with a special flair in order to retain their frequent fliers’ loyalty.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Papa John's stock jumps after announcing executive reshuffle, revenue tops estimatesPapa John's stock jumped 5% after announcing an executive reshuffle and quarterly revenue that topped Wall Street's estimates.
Baca lebih lajut »
The first $1 billion R-rated movie? Here’s all the ways ‘Joker’ is breaking records“Joker” has been absolutely killing it at the box office. With numbers like these... who needs Batman?
Baca lebih lajut »
How the Co-Pastors of Churchome Built an Instafamous MegachurchIs Churchome's Instagrammable message truly reframing Christianity or simply helping the organization rake in millions?
Baca lebih lajut »
How to Ensure Your Mental Health Remains a Priority During the HolidaysThe holidays can be a stressful time for people with depression and anxiety. These tips can help you enjoy the season, while making yourself a priority.
Baca lebih lajut »
Everything DoFo Cut or Cancelled During His First Year as PremierQueen's Park is about to go on a 144-day break, so now's the time to catch up
Baca lebih lajut »