François Nars Just Created 72 New Lipsticks

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François Nars Just Created 72 New Lipsticks
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Nars Cosmetics will be relaunching the original 12 Nars shades, plus 60 new ones

Photo: Courtesy of Nars Congratulations to Nars Cosmetics on its 25th birthday, but no need to send gifts. In true Leo spirit, the brand is generously giving us all a present instead: There will soon be 72 new lipsticks for us all to play with.

It worked out perfectly because it was the right way to test the idea. In making it myself, I could create the texture and formula that I really wanted. I picked colors I really loved, the perfect reds, beiges, and perfect pale pinks. It was also a different time back then. Back then, there were only the big names — Chanel, Dior. I was a kid and quite humble. I never thought, My name will be next to those people one day. It’s called instinct. Attraction. Taste. And inspiration. It’s like a painter. I’m attracted to certain shades and colors. In the back of my mind, I’m also always thinking about women. Are they going to love this? It’s about giving them multiple choices, because there isn’t just one. It’s a puzzle.

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