Fox News Media, known best for shows led by Tucker Carlson, Sean Hannity and Laura Ingraham, is placing new emphasis on programming that relies more heavily on Kevin Costner, weather emergencies an…
, known best for shows led by Tucker Carlson, Sean Hannity and Laura Ingraham, is placing new emphasis on programming that relies more heavily on Kevin Costner, weather emergencies and Greg Gutfeld.
“If you take a look at our overall audience across all of Fox News Media, 40% comes from lifestyle – sports, weather, entertainment offerings,” says Jeff Collins, executive vice president of advertsing sales for Fox News Media. “We just want to reiterate to our clients the depth and breadth of this type of content that we have outside of just hard news.”,” the annual sales session during which big U.S.
While Fox News continues generate big audiences via its opinion shows, Collins says the outlet will offer new ad packages around lifestyle content for the first time. “We do have enough scale to create lifestyle-only plans and bundles for advertisers that don’t historically buy in news,” he says. Sponsors might buy a package that includes primetime documentary series on Fox Business Network as well as inventory on Fox Weather, the company’s broadband weather-news outlet.
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