Four Loko Is Teasing Their Own 'Sour' Hard Seltzer
People are sipping it beachside, at concerts, during picnics and beyond, touting it as a cool and refreshing summer beverage. And while there are already quite a few hard seltzer brands to choose from — White Claw, Spiked Seltzer and Truly, to name a few — a variety of other alcohol brands have decided to throw their own hat in the ring before the season comes to a close. The most recent to join the ranks? Four Loko, apparently.
The famous beverage company — known for having drinks with high-sugar and high-alcohol content — teased their very own hard seltzer on Instagram and Twitter on Tuesday, posting a picture of a can of “Four Loko Sour Seltzer.” The caption tags pretty much every other hard seltzer brand on the market: “@whiteclaw @truly@naturallightbeer @smirnoffus@bonandvivspikedseltzer@pabstblueribbon @pressseltzer@henryshardsparkling@wildbasinboozywater.
According to the packaging, the drink will have “a hint of blue razz” and an ABV of 14 percent, startlingly higher than most other spiked seltzers, which typically fall around 5 percent ABV. The slogan on the can reads “hardest seltzer in the universe.”On Tuesday, Pabst Blue Ribbon announced that they too were testing a hard seltzer with a higher-than-average ABV: Pabst Blue Ribbon Stronger Seltzer.
Pabst Blue Ribbon Stronger Seltzer hit four different markets — Arizona, California, Montana and Texas — on August 12th, and will be available in those states for the foreseeable future.
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