Some say there was a deeper, darker meaning to the White Sox infamous 1979 promotion. OnlyAGameNPR
On July 12, 1979, 48,000 fans packed Chicago’s Comiskey Park for Disco Demolition Night. Some spectators went out of control.
While the Sox struggled, disco was at the peak of its popularity. It was everywhere — in movies, nightclubs, clothing shops and on the radio. The genre had grown far beyond its more obscure beginnings in the mid-’70s as a dance club phenomenon especially popular with African Americans, Latinos and the gay community. But in 1979, there was a growing backlash against disco, particularly at one Chicago radio station.
Veeck presented his idea for a Disco Demolition Night at Comiskey Park. It would take place between games of a twi-night doubleheader against the Tigers on July 12. Admission would be just 98 cents for customers who brought in a disco record. Dahl agreed to give it a spin. Veeck had no idea what the promotion would turn into.Early on the morning of July 12, Mike Veeck met with a group of off-duty Chicago police who would be working security.
But when he made his way to his seat along the first base side, Andrew noticed that something was very different."And clearly a lot of people who were not there for the baseball," says David Brown, Andrew’s older brother. He was there, too. "A lot of young guys in concert T-shirts.""When the game actually started, I was working the seats," says Dave Gaborek, who was a teenager selling soda pop that night.
"And when Steve rode in on his Jeep, the electricity picked up several volts," Veeck says."We went from 120 immediately to 220." "And we’re never gonna let ‘em forget it!" he shouted."They’re not gonna shove it down our throats! We rock 'n' rollers will resist, and we will triumph!"
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