Fortnite previewing Disney's upcoming 'Star Wars' in-game highlights a cross-promotional opportunity for gaming platforms and media companies:
the video-chat app Houseparty in June, which it could eventually use to facilitate communication between players.
The integration of streaming video into Fortnite's environment highlights a unique cross-promotional opportunity for both gaming platforms and media companies. Notably, Epic players' weapons upon their arrival, a move that emphasized the community-focus of the event and, largely, of the game itself.
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