‘Granfluencers’ are gaining celebrity on TikTok, Instagram and YouTube—and making big money doing so
Lynn Davis, a 67-year-old retired engineer, never thought she would find fame and fortune on social media. She stumbled into it in the spring of 2020 during the pandemic while she and her family were in lockdown at their home in Holmdel, N.J.
One day, she says, her son Tim Davis, an out-of-work videographer, asked her to help him shoot some short cooking videos. He needed to do some work to keep his production and editing skills sharp, he said. And it would be fun.Journal Reports: Wealth ManagementThis copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law.
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