While quite a bit of attention has been paid to CNN and Fox News’ ratings struggles and far-right Newsmax’s recent explosive growth, another cable outlet has seen an even more remarkable expansion in viewership.
, another cable outlet has seen an even more remarkable expansion in viewership. NewsNation launched in 2021 as a self-styled centrist alternative to more partisan cable-news giants, and while its viewership was initially small, its primetime numbers have since erupted.
For the month of May, NewsNation was up triple digits in both total primetime viewership and in the key advertising demographic of viewers aged 25-54—with 102-percent year-over-year growth in the former and 100-percent growth in the latter. By comparison, the much-talked-about Newsmax was up 87 percent in total primetime and 62 percent in the key demo.
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