Smokey Bear, the icon of the longest-running public service campaign in the U.S., is set to turn 75 years old. Birthday parties are scheduled to take place this week in honor of the bear that promotes forest fire prevention.
FILE - In this Wednesday, Oct. 11, 2017 file photo, a giant Smokey Bear statue greets children at the Fire Department Open House at Fire Station One in Kinston, N.C. The icon of the longest-running public service campaign in the U.S., was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for a fire prevention campaign.
The icon of the longest-running public service campaign in the U.S. is being honored with birthday parties around the country this week, a celebration that includes a social media campaign to share his safety message. Besides the social media campaign, the U.S. Forest Service and National Association of State Foresters are using voices of CBS “Late Night” host Stephen Colbert, Al Roker of NBC’s “Today Show” and comedian Jeff Foxworthy with an animated talking Smokey on online videos.
Six years later, firefighters found a cub with severely burned paws and hind legs in the aftermath of a blaze in New Mexico’s Capitan Mountains. The cub was named Smokey Bear after a New York Assistant Fire Chief, “Smokey” Joe Martin.
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