Ford is aiming to deliver more to America's plumbers, electricians and first responders.
"Now we want to move into the services business, and those customers, most of them are small business. They own five or six vehicles or are a plumber, electrician. They are underserved customers with data and telematics," he told FOX Business Network. Ford wants to provide the vehicle and telematics, which bundles tech and services.
"They don't have good financing options. They have to pick from all sorts of smaller telematics companies that aren't integrated into the vehicle… And they have no idea how to charge these vehicles" he explained. Ford reveals the 2022 E-Transit – an all-electric version of the world’s best-selling cargo van – with a price starting under $45,000.
To help this underserved pocket of the economy, Ford Pro, powered by Salesforce Cloud, will offer one-stop shopping for commercial customers to include everything from physically repairing the vehicle, financing and charging energy and software.
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