The Ford Fiesta, a hugely popular little hatchback in much of the world, will soon no longer appear in Ford’s European dealerships
. Introduced in 1976 as a fuel-efficient subcompact “global car,” the Fiesta was only sold in the United States for about 10 years total, appearing here from 1978 to 1980 and again from 2011 to 2018. It was really a hit in Europe, though, and particularly in the UK where it was the best selling car for many years. Fiestas have been produced, some time or another, in 15 different factories in Europe, Asia and Latin America.
At the time, it was known as Project Bobcat and teams in Europe and the United States worked together on the program. The following year an embargo by oil-producing Arab nations sparked sharp increases in gasoline prices, further fueling demand for a small, efficient car. It wasn’t until 1976 that the first Fiestas were built in Saarlouis, Germany, and at a new factory in Valencia, Spain. The name Fiesta was chosen for the car, in part, to commemorate the new Spanish factory, according to Ford.
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