Ford, one of the biggest U.S.-based automotive brands by sales, has introduced 19 trademark applications to the US Patent and Trademark Office (USPTO), possibly preparing for a metaverse move.
Leading automotive company Ford has filed 19 trademark applications related to possible metaverse activities. In the documents, the company hints at the potential launch of Ford-branded NFTs on its own marketplace, and also refers to the offering of virtual models of its cars, including Mustang, Mustang Mach-E, and the Bronco.Ford, one of the biggest U.S.-based automotive brands by sales, has introduced several trademark applications to the U.S.
Part of these applications seeks to protect the digital representation of some of Ford’s most popular models, including the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and Mustang.Also, digital clothing containing references to the brand, and digital spare parts of any of the previously mentioned models are covered in the trademark applications.
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