Feeding behavioral data into algorithms that become smarter over time, Disney is studying individuals’ preferences to make Disney Plus and its sister service ESPN Plus increasingly bespoke Sponsored by Teradata
Shortly after launch day, the internet had anointed a new meme king: Baby Yoda, star of the streaming service’s original Star Wars universe show, became an instant cult hero. Now, a mere five months later, the nascent platform, host to a slate of favorites from the Disney, Marvel, Pixar, Star Wars and National Geographic universes, has 50 million paid subscribers, in more than a dozen countries.
Good AI is like a best friend. You don't know why they know you so well, but they just know what you like. And so how and where we introduce personalization is a big part of the work we're doing. You’re using all the data you have on people’s streaming behavior, but how and what’s weighted and what’s the best algorithm for that experience changes all the time. With something temporal like Post Play [the feature that auto-plays the next piece of content when your program ends], what might be most important is the sequence of when different content is played in relation to each other. After X happened, Y was the most common next thing to happen.
In launches, [for example]. We forecast out server volume on launch day, so we can use past launches and market predictors to be ready for every country launch. Another way is in quality of service, having these signals available to us that there might be some buffering. We use it to understand why, under certain circumstances, we're seeing buffering happen and in others, we don't. So we can continually reduce that and create a better experience.
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