Walt Disney Co. and its licensees have flooded the toy zone with “Frozen 2” merchandise ahead of the movie’s opening this weekend, in a bid to avoid the dearth of merchandise at the launch of the first “Frozen”
Hasbro Inc., Jakks Pacific Inc. and other toy makers are flooding the toy zone with Anna and Elsa dolls, castle play sets and other items based on “Frozen 2,” hoping to avoid repeating the dearth of merchandise that plagued the launch of the original film.
Walt Disney Co. and its licensing partners have the benefit of a track record and now-familiar characters to help sell products based on “Frozen 2,” the company’s first-ever big-screen sequel to a princess movie, opening this weekend.
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