“We know that when something is bad for all small businesses in America, it’s worse for Black-owned businesses,” a Black economist says. “So, if there’s any type of economic shock or supply shock, like the pandemic, it is going to hit us a lot harder.”
, a website that lists events and has a Phoenix-area Black-owned business directory, said he benefited from the social justice movement and community effort to support Black-owned business. He said he received up to 10,000 views in one day, when he usually had 13,000 a month.
The salon owner eventually received two $10,000 grants, one from Verizon’s Small Business Digital Ready program through LISC and another from PayPal through the, a program that provides capital and services to help underprivileged communities. Through LISC’s digital accelerator program, she also was able to hire three college interns from the Hult International School of Business, who worked on a digital marketing campaign for Intriguing Hair and helped increase customer traffic to the salon.
Hall advises Black businesses to consider certain industries, like professional services, in which they have a better chance at being successful. Hall says that Black-owned businesses need to be in more sectors and should reflect the community needs. He cites “The Jeffersons,” a popular 1970s Black sitcom centered on a Black man who built wealth as a dry cleaners owner as an example of a business endeavor that Black people embraced.
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