The success of Barbie has given Mattel the confidence to move forward with more than a dozen other movies, but can they match Barbie?
, there are some genuine stars attached to all these projects. Lily Collins is set to star as Polly Pocket, Tom Hanks is the astronaut action figure Major Matt Mason, J.J. Abrams is producingis, Mattel was apparently just getting started.was a magnificent triumph. Gerwig served up a poignant, hilarious, heartfelt, and contemporary story about what Barbie represents, what it means to be a woman in our society, and how fragile we all are deep down when we aren’t able to be our true selves.
Give a filmmaker like Greta Gerwig the freedom to tell a deeply personal, deeply weird story like this, and the brand at the center of the project doesn’t matter. Ifends up making $1 billion at the worldwide box office, I hope that’s the lesson that Warner Bros., Mattel Films, and the rest of Hollywood take away from this achievement.
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