Food ads have long made their subjects look bigger, juicier and crispier than they are in real life. But some consumers say those mouthwatering ads can cross the line into deception, and that's leading to a growing number of lawsuits.
Burger King is the latest company in the crosshairs. In August, a federal judge in Florida refused to dismiss a class-action lawsuit that claims Burger King's ads overstate the amount of meat in its Whopper burger and other sandwiches.
Some of the first were false advertising claims against snack chip makers for not completely filling the bags; most of those were dismissed, she said. Since 2019, hundreds of lawsuits have been filed asserting that consumers are being misled by "vanilla-flavored" products that don't contain pure vanilla or vanilla beans.
A sign stands over a Wendy's restaurant, Feb. 25, 2021, in Des Moines, Iowa. Some consumers say those mouthwatering ads can cross the line into deception, and that’s leading to a growing number of lawsuits. An exit sign is shown at a McDonald's restaurant in Pittsburgh, April 23, 2022. Some consumers say mouthwatering ads can cross the line into deception, and that’s leading to a growing number of lawsuits.
A Burger King spokesman said the plaintiffs' claims are false and that the beef patties in its ads are the same ones it serves across the U.S.
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Food ads are in the crosshairs as Burger King, others face lawsuits for false advertisingFood ads have long made their subjects look bigger, juicier and crispier than they are in real life.
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