Outdoor gear sellers see adventure trips as a way to build loyalty, retain customers and attract new ones. L.L. Bean said customers who participated in one of its paid outdoor discovery programs spend an average of 30% more at L.L. Bean in the next year.
Outdoor clothing and equipment brands are expanding adventure trips and education programs to introduce customers to different outdoor activities.
Orvis outdoor apparel and gear company has taken care of all of it — for $3,275. All you have to do is focus on the rhythm of your cast and the cool, clear water moseying by. The Maine-based apparel company began expanding its program in 2016 and now offers 18 adventure trips ranging from $275 for an overnight camping trip to almost $4,000 for a week-long, multi-activity trip along the coast of its home state. It also has smaller education events, which are cheaper or even free."These programs pay for themself [sic] because these participants become customers," said Stephen Smith, the CEO of the L.L. Bean.
"I can see what the difference between a middle price in one product is and a higher price in that product are and decide which of that is more important to me," Powell said. "I think all of that really matters to brand loyalty." The education programs can also help the brands reach younger generations. Atkins, who previously worked as a fly fishing instructor at Orvis, said he has seen the number of family units that attend the classes together increase in recent years.Even companies without their own branded trip programs, such as Stansport, are trying to sell customers on the experience of being outdoors.
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