Why is Charlie Puth's 'Light Switch' connecting the way it has been? And how far might it still climb from here? Billboard staffers discuss these questions and more.
: For an artist like Puth, I think having a heightened social media presence works. He’s not a type of artist like Frank Ocean or Beyoncé where moving in secrecy causes people to wonder about what he’s up to music wise, and considering he hasn’t had a solo top five hit on the Hot 100 since 2017’s “Attention,” I believe its beneficial for him to do what he can to keep eyes on him – even if it means engaging in certain social media antics from time to time.
4. Throughout his career, Puth has been heavily involved with myriad other major artists as a collaborator, as a singer, writer, producer, or some combination thereof. Who’s a major player in today’s pop world that you’d still love to see him get together with, and in what capacity? : For the amount of times that Charlie and John Mayer have interacted online, I’m stunned that they haven’t collaborated on anything official yet.
5. Now that “Light Switch” has officially been flipped on, how far do you see it climbing on the Hot 100?: I hope top 10, but I could also see it falling just shy — so I’ll opt for a painful No. 11.: I think “Light Switch” has a small chance of cracking the top 10 on the Hot 100, propelled by there not being any single releases from major pop power players currently.
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