Five Beauty Products That Deserve to Go Viral

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Five Beauty Products That Deserve to Go Viral
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Just because a beauty product is buzzy doesn't mean it's the best. Here, five underrated picks that deserve a moment in the spotlight.

Olaplex bonding oil , Drunk Elephant bronzing drops, Summer Fridays lip balm, Sol de Janeiro perfume—you get the idea. It always tickles me to see the latest viral sensation, because from my POV, whatever ends up taking off sometimes feels truly random.That’s not to say the products aren’t good—they’re all excellent. They’re just not always the ones I would choose to put on a pedestal for the whole internet to obsess over.

Lumineux Teeth Whitening StripsTo be fair, these are incredibly popular on Amazon—but I don’t see them talked about a lot online in GRWM content. And though I get sent a lot of free teeth-whitening products to test, I buy these with my own money. Why? Because they’re amazing and I can’t shut up about them. Everyone I’ve introduced to them has also become obsessed. They dramatically whiten teeth without causing any irritation—like, none.

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