To celebrate World Menopause Day, executives, including StacyLondon, spoke on a panel discussing the current state of menopausal health and the future of the category.
“The most important thing that I realized when I started my perimenopausal experience was how lonely I felt, how isolated, how confused, how afraid, and I really didn’t know when I was going through it that there was any help to be had anywhere,” London said. “It was so overwhelming not to know what was happening to me.”
While the brands spanned an array of categories within menopausal health, several key themes came up throughout the day’s conversation, including lack of community, lack of education and access, ongoing censorship and advertising restrictions around women’s health products and the importance of retailer commitment. “Desperation is the mother of necessity,” London said. “Almost every founder in this space has a personal reason for being here.
Other brands like Evernow and Bonafide, a natural women’s supplement, have invested in data and research to ground their products and messaging. Bonafide CEO and cofounder Michael Satow noted the brand will have four ongoing clinical trials by the end of the year.
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