First gen students are missing from the nation's top colleges. Can virtual advising help?

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First gen students are missing from the nation's top colleges. Can virtual advising help?
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Many independent college consulting companies rely on current or recent graduates of selective institutions for advice and support for high schoolers. However, these services can cost thousands of dollars, usually a barrier for low-income students.

Lisbette AcostaNow a junior at the Ivy League institution in Connecticut, she wasn’t sure if it was worth her effort to apply to a place that rejects most applicants. She spent her free time caring for her two younger siblings in high school, one that didn't didn’t offer clubs like Model United Nations. She didn’t have the time to start a nonprofit, travel the world or engage in other activities well-off students might pursue to pad their college applications.

The service is free, too, though students have to apply and it's limited to families making less than $80,000 annually. Matriculate, which launched in 2014, is one of many organizations working to address a stubborn problem in American education: helping students from nontraditional backgrounds obtain a higher education. Students from low-income backgrounds or whose parents didn’t attend college are less likely to pursue higher education themselves.

Some groups provide free or discounted services to low-income students, but many high school students are left to navigate the college application process with just their families or entirely on their own. Students generally find Matriculate through word-of-mouth, social media and partner groups including the College Board.

“Affluent families are not paying for a text messaging service,” he said. “They’re paying tens of thousands of dollars for someone who is going to meet with their kid every week.” Matriculate focuses on helping high-achieving students, those with a 3.5 GPA or higher, attend colleges that match them academically rather than less-selective institutions.

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