OPINION: First Bud Light. Now Miller Lite embraces this bizarre new motto
entire beer industry
The one-minute, 29-second commercial claimed women should be credited with much of beer-brewing history."Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis," she said. Glazer almost spit out the word"bikinis," like it had just four letters. in November:"Lizzo Exudes Bombshell Energy in New Empowering Swimsuit Selfies: 'Sex Symbol.'""Empowering" and a"sex symbol.Never mind, we know. All those ads had more traditionalin bikinis. They were such"s#!t" that Miller Lite is allegedly buying them up and turning them into compost. To grow more hops. Why? They need the"beautiful fertilizer" because"That good s#!t helps farmers grow quality hops.
Miller Lite wasn’t always such, um, fertilizer. The company used to believe in growing its business in a less graphic way. There were other memorable ads, like the"Miller Time" commercials. The slogans and songs were drilled into our brains just like the brand loyalty.
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