Even amid chaos, college football in no need of rescue
After a 5-7 season, the Texas Longhorns announced Friday that they’d sold more than 7,000 new season tickets in 2022, pushing them past the 2019 record of 63,279.College football is crumbling, and by the way, here’s a news item: A 129-year-old program that went 5-7 last year just set a school record for season tickets sold.
We know this because the football coach making 80 times as much in state money as the governor told us so. What’s clear now is the doomsday preachers were wrong all along. Compensating players for cost of attendance didn’t bankrupt athletic departments. Loosening transfer rules didn’t kill fan interest. Allowing NIL payments didn’t make college football any less lucrative as a whole.
Once that happens, there can be negotiated limits on movement between teams, and there won’t have to be any debate about whether a player is being paid for dubious NIL endorsements or simply to suit up.
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