Searching for the best air fryer deal sent me through the Black Friday hellscape
. It’s helpful service journalism, to be sure, but also, candidly, a cash grab: Tell readers which appliances to buy in the Black Friday gold mine → reader makes a purchase through the affiliate link that theor Eater or whoever so thoughtfully provides → ??? → profit. Welcome to the media industry in the year 2019.
That apparently made me a prime candidate on whom to unload this assignment from my editor: “I want to send you down an internet rabbit hole to find the best Black Friday deal on like, a Vitamix .” It wasn’t about the destination so much as the journey, i.e., unpacking a process that somehow passes as “leisure” in my damaged, materialism-corrupted brain — one that millions of people would likely embark upon during Black Friday and its constellation of other shopping “holidays” .
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