The brand aims to engage young girls through a series of storybooks that accompany the apparel.
Founded by Kimberly Inskeep — who is behind women’s clothing brand Cabi — Finding Foxtale is launching later this month with the goal of re-engaging young girls ages four through nine away from social media, according to the founder.
“This combination of style, stories and relationships we hope redirects their sense of engagement and gets them interacting with these characters and the values that we promote through the stories, which are honesty, bold joy and true friendship,” Inskeep said. “Then, we are hoping that this is something that will hook these little girls into wanting to see what develops with these characters and what new characters emerge.
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