Final stretch of China Singles Day shopping festival lacks sales oomph

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Final stretch of China Singles Day shopping festival lacks sales oomph
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China's shopping extravaganza Singles Day did not match up to its usual high sales count with Alibaba and other Chinese e-commerce companies seeing a 4.7% fall in sales for the first 12 hours of the final day

and other Chinese e-commerce firms holding Singles Day shopping events together logged a 4.7% decline in sales for the first 12 hours of the final day, a research firm said.

Analysts have forecast flat or only slight growth in sales for Alibaba, noting that Chinese consumer sentiment is at a low ebb - hit hard by the country's stringent COVID curbs and a sharply slowing economy. Not all the early data has pointed to sales declines. Syntun estimated a 5.7% increase in gross merchandise value during the first four days to Nov. 3 across the e-commerce platforms.Citi analysts said this week they were conservatively forecasting Alibaba's GMV for the event to range between 545 billion yuan and 560 billion yuan , growth of 0.9% to 3.6%.

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