This is how to build a brand that resonates with the modern consumer.
@SummerFridays has revealed the secret to their success as they bring on their first investor. The influencer brand has found that expanding beyond influencer marketing — oftentimes to IRL activations — has helped it build its community. The skin-care brand was launched by Marianna Hewitt and Lauren Gores Ireland in 2018, and now has three products: Jet Lag Mask, $48, Overtime Mask, $44 and R+R Mask, $52.
You are heralding the death of style.” This was the collective thought of Vogue editors in September 2016, when they took to the Internet to “discuss” that season’s Milan shows in an article titled “Ciao, Milano! Vogue.com’s Editors Discuss the Week That Was.” Fast forward to 2019 and that script has since flipped as magazine editors and their employers are now working hard to cash in on the influencer space.
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LAX Legend John Grant Jr. Returns To The Field For His DaughterWhen John Grant Jr. retired from professional lacrosse at 42, he didn't plan on looking back. Two years later, his daughter Gabby helped convince him to return to the field. (OnlyAGameNPR)
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Don't try to winnow the Democratic field too quicklyAlthough the Democrats have too many presidential candidates, if they are all willing to face off against President Trump, they can make a great contribution to the contest, writes Paul Begala for CNNOpinion
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Sports Titles Keep Gamers on Digital Playing FieldA strong start for the Madden NFL franchise indicates the resilience of decades-old franchises as technological strides enable game developers to engage players with new modes and online competitions.
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Olympian and Pro Soccer Player Julie Ertz Shares the Beauty Products She Wears on the FieldOlympian and pro soccer player Julie Ertz talked to Marie Claire at the SheBelieves Cup in partnership with Secret Deodorant about the beauty product she trades with her hubby (Philadelphia Eagles football player Zach Ertz), the makeup she wears on the field, and everything she eats in a typical day to stay in shape.
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The Research-Based Case For . . . Field Trips?!Field trips are one victim of the testing and accountability era that policymakers and school system leaders haven’t mourned. However, research by accomplished University of Arkansas professor Jay Greene suggests that it may be worth reconsidering the value of the humble field trip.
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Triathletes Disqualified After Crossing Finish Together Hand-in-HandThe top two finishers at the 2019 World Triathlon Olympic Qualification Event were disqualified after finishing together, hand-in-hand.
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