Italian fashion house Fendi has debuted creative director Kim Jones’ fall/winter 2022 collection with a campaign starring American model Bella Hadid.
Inspired by Delfina Delettrez, daughter of Silvia Venturini Fendi, walking into the Fendi studio in Rome in a printed blouse taken from her mother’s wardrobe, Mr. Jones brought styles from the house’s 1986 spring/summer collection into the present. To celebrate the new collection, Fendi tapped Ms. Hadid to star alongside other strong women of Fendi.
"What interests me the most about fashion is when it is not something just for the moment — and with Fendi, that is always the case, because it is never banal," she said. “There is always a story behind each piece, something a little different.”A series of images and a short film shot in Rome feature Ms. Hadid alongside models Julia Nobis, Victoria Fawole, Steph Shiu and Rayssa Medeiros donning looks from the collection.
In accessories designed by Ms. Venturini Fendi, the house’s dedication to craftsmanship is expressed through new chapters of its ongoing “hand-in-hand” project , alongside intarsia fur iterations of the Fendi First and oversized shopper.
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