Los Angeles is full of businesses with beloved logos. Which of these iconic L.A. logos is your favorite? 📸: Western Exterminator, Dania Maxwell, Gary Friedman, Gary Coronado
of Wayne, Dan and Mark make up one of Los Angeles’ best-known company logos, traversing the city on the mudflaps of thousands of trucks.
The South Figueroa Street sign, which has been designated a historic cultural monument, is easily visible from the Harbor Freeway and parts of downtown.Cartoon caricatures of Wayne, Dan and Mark make up one of Los Angeles’ most iconic company logos. Sales representatives for the Yellow Pages, then the preeminent business ad platform, told owners Carl Strom and Ray Lovejoy that Western Exterminator’s sales would improve if they added a logo or a trademark to their advertisement.
But the logo has never been confined to those roles. Little Man has been found on motorcycle gang tattoos and even accompanied the rock band Van Halen in 1984 on their nine-month North American concert tour, rocking out in a stage cartoon and adorning the group’s backstage and after-show passes, which have become a sold-out collector’s item. One of the band members was a client of the company.
Manuel Rojas died in 2013 at age 79. Now Elena Rojas runs the restaurant, which built its reputation on gigantic burritos, including the Hollenbeck, popular among LAPD officers serving in that patrol division. Barry Richman, the original clinic owner, who based the design on a patient’s sketch, told the L.A. Times in 1999 that the sign’s only power was attracting customers, but he didn’t begrudge others their spin on the sign. “People can make up any kind of craziness they want,” he said, “but I did it just for fun.”
“It’s actually a magpie, inspired by the cartoon characters Heckle and Jeckle,” Gil said, referring to the yellow-billed avian cartoon pair that made their postwar animation debut in 1946 in the Terrytoons cartoon “The Talking Magpies.”
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