The investigation into health data giant IQVIA’s ad tech deal focuses on harm to rivals and increased costs for drugmakers.
, IQVIA said the scope of its data covers more than 85 percent of the world’s pharmaceuticals. That includes “more than 1.2 billion comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics, and social media” from around 150,000 data suppliers.
And while the pharmaceutical industry has been slow to evolve from traditional television ads, the digital shift is happeningand that’s where companies like DeepIntent come in. According to industry participants, it is one of a handful of companies helping drugmakers target ads at both doctors and patients. Last yearIn targeting ads at doctors, IQVIA is already a key supplier of data to DeepIntent.
The FTC is concerned that with both DeepIntent and Lasso, the bulk of these ads will run through IQVIA, those people said. Those ads show up on health care-focused websites used by doctors, and general websites across the internet.The FTC is also focused on IQVIA’s ability to control the market for services that measure the success of digital advertising campaigns. IQVIA offers this service, as do companies including Veeva Systems and PurpleLab.
When a company controls a key input used by its competitors — in this case pharmaceutical sales data — it only works to withhold that data from rivals if it facilitates a price increase that would justify the lost revenue.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Texas Mass Shooter Was Motivated by White Supremacist Beliefs: FedsExclusive: The man who killed at least 8 people at an Allen, Texas mall on Saturday was motivated by white supremacist beliefs, according to documents obtained by Rolling Stone
Baca lebih lajut »
Feds probing whether Texas mall shooter Mauricio Garcia held neo-Nazi viewsInvestigators are looking at his financial records and online posts they believe Garcia made, the official said.
Baca lebih lajut »
Feds Eye Neo-Nazi Extremism in Texas Massacre by Ex-GuardMauricio Garcia, 33, reportedly posted and consumed neo-Nazi content online before his mall rampage.
Baca lebih lajut »
End of Title 42 Could Bring Migrant Surge—but Feds Say They’re PreparedWith around 7,000 daily encounters, border patrol officials have already seen a rise in migrants ahead of Title 42’s end.
Baca lebih lajut »
Feds commit $20M over five years to tackle gun and gang violence in Sask.The money will be provided by the federal government over a five\u002Dyear period, 2024 to 2029.
Baca lebih lajut »
Feds say they have stopped massive student loan schemeThe Federal Trade Commission said these companies used large upfront fees and took advantage of the pauses in student loan payments to scheme clients.
Baca lebih lajut »