FDA proposes graphic warnings on cigarette packs, advertisements

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FDA proposes graphic warnings on cigarette packs, advertisements
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The U.S. Food and Drug Administration has proposed that cigarette packs carry gr...

- The U.S. Food and Drug Administration has proposed that cigarette packs carry graphic new health warnings including pictures and text outlining lesser-known risks of smoking like bladder cancer and diabetes as well as lung cancer.

The proposal also applies to cigarette advertisements, and would add 13 new warnings, along with colored pictures that outline the risk of diseases associated with smoking. The new proposal follows a failed bid by the FDA in 2011 for colored graphic warnings, which was challenged in court by tobacco companies and ultimately declined in 2012.

“If we are sued after we issue a final rule, we strongly believe this will hold up under any legal challenges,” he said. “But the manner in which those messages are delivered to the public cannot run afoul of the First Amendment protections that apply to all speakers, including cigarette manufacturers,” Hollon said.

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