FastX's Friday is now at $27.5M, now 8% behind that of F9‘s for a slightly higher $66M start
included a remix of Daddy Yankee’s hit song “Gasolina” by Myke Towers and Safari Riot which won over Latino and Hispanic audiences with an integration and custom spot at the Latin American Music Awards and increased awareness with YouTube Hispanic Reach Accelerator and TikTok Latin Pulse media buys.Ant-Man & The Wasp: Quantumania, Cocaine Bear, Creed III, John Wick: Chapter 4, and The Super Mario Bros MovieA targeted sports presence was critical to build the‘s mojo.
Among pushes to the franchise’s core multicultural audience, there was a broadcast integration with the Billboard’s Latin Women in Music Awards also had Telemundo integrations for
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