Fast Fashion Aims to Mend Its Image With Repairs

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Fast Fashion Aims to Mend Its Image With Repairs
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Facing growing environmental scrutiny, fashion brands including H&M, Uniqlo and Zara are encouraging shoppers to patch up their old clothes instead of throwing them out

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Brands are encouraging shoppers to patch up their old clothes instead of throwing them out as they face growing environmental scrutinyUniqlo is among a number of mainstream fashion retailers seeking to extend the life of their clothes., Uniqlo and Zara have for years enticed shoppers to buy more and more new clothes. Now these brands are pushing consumers to repair their old ones, too.

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