Inside 'The Graveyard' at Fashionphile HQ are dozens of black boxes, each labeled by brand, filled with everything from fake Christian Louboutin shoes to forged Gucci packaging:
The common party line in the luxury resale market is that authentication is more of an art than a science, something one can only learn through a mixture of experience and intuition. Fashionphile rejects that idea.The company puts this into practice by sending every piece that arrives at its Carlsbad, CA campus through a rigorous screening process involving a combination of highly-trained staff and top-of-the-line technology.
"I figured out authentication on one brand and could handle that by myself," she says. "You don't add the brand before you have the authentication in place. We can't just open a box, go, 'What's this? Oh, let's sell it,' because everything we have is highly counterfeited stuff." While touring the campus, Davis pokes into an office where a handful of employees are gathered around some of Dior's newest styles, examples of counterfeits and a binder detailing what to look for in authentic Dior bags.
"We've created all these tools to make it so that, as soon as possible, when you walk in our door, you can be fully capable in your position. Our technology is enabling you to get that way faster," Davis says. "There was a time when you came into Fashionphile as a procurement person who was quoting the bags, it took you months to be helpful to us. We've now created tools that make you super-effective within days.
Up until now, the brand's growth has been slow and steady, but with the re-commerce market exploding the way that it has, Hemminger and Davis feel the time is right to ramp up their efforts to lock down the luxury accessory market. They've let the rising tide lift their boat, so to speak, and now they're ready to establish themselves as a primary player in the space.
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