In his second decade, Sarofim family-backed designer Adam Lippes is planning runway, retail and more for his quiet luxury brand.
early by hosting a 10th anniversary dinner party at Majorelle on Tuesday night, with a glittery list of Swan-like guests including Molly Ringwald, Ivy Getty,“Feud: Capote vs. The Swans,” but the designer’s brand of understated luxury sportswear certainly evokes those ladies, though today’s breed focus on much more than long lunches and gardening.
Part of the success of Lippes’ approach so far has been achieved through community building, and creating one-on-one relationships with clients. That will still be important, but so will the bigger picture. Lippes, who currently has 40 employees, has hired a PR firm, and started working with an art director to hone the brand’s storytelling and create a new visual language.at The Crystal Charity Ball in Dallas last year, which was a huge thing and very customer facing.
Even as he grows the brand’s retail footprint, he’s still devoted to wholesale, which is key for smaller brands, and mentions Bergdorf Goodman, Neiman Marcus and Kirna Zabête as key partners. “I’m so proud of our positioning” he added. “When I go into Neiman Marcus, and we’re sitting next to Dior, it’s like wow, yeah.”“My biggest challenge now as a brand is that no one’s ever heard of us. But when she knows us, she loves us. And she buys a lot from us.
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