Heading into CinemaCon, Fandango has released this year’s Moviegoing Trends & Insights Study, which named “Spider-Man: Across the Spiderverse,” “The Flash” and …
The online ticketing service surveyed more than 6,000 ticket buyers, with 86% saying that they plan to see more movies on the big screen this summer compared to last year. Of those moviegoers, 81% said they plan to see three or more movies in theaters.
“With a blockbuster slate of summer movies, fans are eager to see their favorite characters and franchises return to the big screen, as well as new original films, in the unmatched setting of a movie theater, with engaged fans, their favorite concessions and the best sound and visuals available,” said Jerramy Hainline, SVP, Fandango Ticketing.
While nearly all of those surveyed subscribe to a streaming service, respondents said they felt theatrical movies were of higher quality. Two-thirds of all moviegoers said they prefer to watch blockbusters on the big screen, while over half of those surveyed said they plan to see movies in a premium format this summer.
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