Online platforms including Facebook and Alphabet Inc's Google face growing ...
SAN FRANCISCO - Online platforms including Facebook and Alphabet Inc’s Google face growing pressure to stop carrying political ads that contain false or misleading claims ahead of the U.S. presidential election.
Facebook’s chief executive Mark Zuckerberg has defended the company’s stance, arguing that it does not want to stifle political speech, but he also said the company was considering ways to refine the policy. Some lawmakers praised the ban but critics said Twitter’s decision would benefit incumbent and hurt less well-known candidates.
The change means political advertisers can no longer target ads using data such as public voter records and general political affiliations such as right-leaning, left-leaning or independent. Advertisers can still do contextual targeting, such as showing ads to users watching a certain video.in ads, such as misinformation about public voting procedures, political candidate eligibility based on age or birthplace or incorrect claims that a public figure has died.
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Google is taking the middle ground between Facebook and Twitter on political advertisingGoogle said Wednesday it would accept political advertising, but police ads with false claims, and would let advertisers target ads only on very broad categories.
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