In a bid to appeal to young voters, Vice President Kamala Harris has embraced pop culture and Gen Z references.
Vice President Kamala Harris campaigns for President as the presumptive Democratic candidate during an event at West Allis Central High School, Tuesday, July 23, 2024, in West Allis, Wis.
The latest move includesto resemble the lime green cover of pop singer Charlie XCX's "Brat" album after Charlie XCX tweeted in support of Harris. This strategy has sparked a wave of responses on social media, but the question remains: will it translate into votes?, the turnout of young voters aged 18 to 29 saw a significant increase in the 2020 election, rising almost 12% from 2016. In 2020, 55% of registered voters in this age group cast their ballots, marking the highest turnout for this demographic since 1972. However,shows Harris leading Trump by two points.
Harris continues to campaign on issues that resonate with young voters. Reproductive rights are one of her central themes andfound that 18 to 29-year-olds are twice as likely to describe themselves as "pro-choice" rather than "pro-life," with 53% identifying as pro-choice and 26% as pro-life.of young voters rank inflation as their top issue, surpassing other significant concerns such as healthcare, housing, and gun violence.
As the election approaches, Harris continues to push her appeal to young voters through a mix of pop culture references and a focus on key issues. Whether these efforts will pay off at the polls remains to be seen.
Young Voters Gen Z Election Polls Pop Culture Inflation Voter Turnout
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