Facebook has been heavily emphasizing longer-form video via Facebook Watch — and recent numbers suggest it's paying off:
This is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers.Facebook has been heavily emphasizing longer-form video via Facebook Watch — its dedicated video hub — and recent
Facebook is looking to build communities around shows to drive social engagement, and more meaningful viewership as a result. The company is confident in these numbers, and hasits rollout for new originals, as well as licensed content and the continuation of hits"Red Table Talk" and"Sorry for Your Loss."
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