Chris Rock and Sylvester Stallone will appear in a 60-second commercial promoting Facebook Groups
By Nat Ives Dec. 18, 2019 11:12 pm ET Facebook Inc. will run its first commercial in the Super Bowl, buying time for a 60-second ad featuring Chris Rock and Sylvester Stallone to promote its Groups feature, a company spokeswoman said.
Advertisers are paying up to $5.6 million for 30 seconds of commercial time during the Super Bowl. Prices during the 2019 game reached as high as $5.3 million. That effort is part of a larger increase in global ad spending by Facebook in a bid to rebuild trust and positive consumer sentiment after a series of controversies over privacy practices and misinformation on its platform. Facebook marketing chief Antonio Lucio said last summer that the drive could more than double the company’s advertising spending.
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